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咔猫中式按摩推拿品牌空间设计

随着当代年轻人生活和工作节奏的加快,肩、颈、腰、背经络不通、反复疼痛等问题成为95后年轻群体的“职业病”。
推拿被誉为中国“元老级医术”,其起源可以追溯到上古时期,是通过手按经络、穴位,用推、拿、提、捏、揉等手法进行理疗。而一门相对传统古老的手艺,会以一种什么样的体验方式和空间风格呈现给如今的Z世代消费者?又是如何满足年轻人崇尚个性化和多元化的消费需求?

巴顿空间与咔猫品牌携手创新,从品牌整体的视觉输出开始,希翼颠覆消费者对推拿馆的传统认知,将咔猫打造成一家新奇酷的“潮系养生”体验店,将咔猫推向全新的体验维度!

  • 客户名称 :    KAMO 咔猫
  • 服务内容 :    推拿龙8国long8娱乐官网、推拿龙8国long8娱乐官网、VI设计、IP吉祥物设计、LOGO设计、推拿空间设计
  • 创作日期 :    2022-03-26

 

 

门店是品牌视觉体系的承载体,根据品牌战略,需在设计美学的基础上兼顾成本控制,整体遵循轻成本、易传播、快加盟等原则。
门店设计在兼顾建设成本的同时,又将业务属性和品牌内涵明确、高效地呈现出来,以差异化、特色化的品牌视觉吸引消费者,传递咔猫品牌价值。

 

Store is the carrier of the brand visual system. According to the brand strategy, cost control should be taken into account on the basis of design aesthetics,
and the overall principle of light cost, easy dissemination, fast franchise should be followed.While taking into account the construction cost,
the design of the store presents the business attributes and brand connotation clearly and efficiently,
attracting consumers with differentiated and characteristic brand vision and delivering the brand value of KAMO.

 



在色彩的运用上,选择运用色彩心理学,将能改善心情的颜色-黄色植入空间。黄色作为品牌色,给人轻快、透明、充满希翼的心理暗示,给空间赋予了健康阳光的认知。

 

On colorific apply, the choice applies colour psychology, the color that can improve mood - yellow implants a space. Yellow, as a brand color, gives a light,
transparent and hopeful psychological suggestion, and gives the space the cognition of healthy sunshine.

 

在空间动线规划上,通过研究消费者真实的体验路径,合理规划品牌与消费者互动的每一个触点。将品牌IP及各种衍生品生动化陈列,
实现重体验、强互动,增强顾客对咔猫的品牌记忆。

 

In the space line planning, each contact point of the interaction between the brand and consumers is reasonably planned by studying the real experience path of consumers.
The brand IP and various derivatives will be vividly displayed to achieve heavy experience, strong interaction, and enhance customers' brand memory of KAMO.

 

 

在IP运用上,入口处将品牌专属IP装置进行露出,一只身着黄色工作服的黑色咔猫,天生的慵懒放松和“专业踩奶”属性,从视觉上直观地感受到空间散发的年轻、潮酷、有趣。

 

In terms of IP application, the exclusive IP device of the brand is exposed at the entrance. A black cat dressed in yellow work clothes is naturally lazy and relaxed and has the attribute
of "professional milk stepping",which intuitively feels the youth, cool and interesting space emanating from the visual.

 


IP是链接品牌与消费者的最佳身份,因此在品牌空间的广告物料和画面中,设计师植入咔猫语言体系,强调咔猫自身的学问理念,与年轻消费者对话,
不断加强咔猫本尊就是一位专业”推拿大师”的认知。除此之外,还是一名有趣的社交高手,不,应该是“社交推手”!

 

IP is the best identity to link the brand and consumers. Therefore, in the advertising materials and pictures of the brand space,the designer implanting
the cat language system,emphasizing the KAMO own cultural concept, talking with young consumers,and constantly strengthening the cognition
of KAMO itself as a professional "massage master".On top of that, he is also a fun social player. no, a social pusher!

 


专业的按摩师对手法和力量拿捏得游刃有余。设计师同样秉承这种手艺精神,在空间设计中对“力量”的拿捏也是恰到好处。
如收银区后上方的猫爪印与之“按压而起”的弧形墙体,和推拿手法“推、揉”等招式有异曲同工之妙。
每一处起伏的造型,仿佛都记录着按摩师的倾心之力。

 

Professional masseurs have a knack for manipulation and force. Designers also uphold the spirit of this craft, in the space design of the "power" is just right.
Such as the top of the cashier area after the cat paw print and the "press and rise" of the arc wall, and massage "push, knead" and other moves have the same wonderful.
Every undulating shape, as if recording the fall in love of the masseur.

 

 

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