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巨豹堂奶茶品牌空间策划设计

巨豹堂是温州一个地方性奶茶品牌,拥有60多家直营和加盟门店,集中在温州地区的乡镇市场。中国是一个巨大的市场,各个区域市场也有很大不同,在一二线城市里,喜茶、奈雪的知名度非常高,但在温州市场,根本就看不到喜茶的门店,而古茗却一家独大,下沉市场全国巨头品牌蜜雪冰城频频动作,巨豹堂则在夹缝中求生存。

2019年11月巨豹堂团队找到巴顿,想对其品牌进行升级,希翼能在竞争如此激烈的市场环境中突围,同时也能引入更加系统的品牌化经营方式。巴顿团队根据巨豹堂的实际情况和竞争环境,大家提出更具实际意义的目标:即使把店开到古茗旁边,巨豹堂也能很好地生存,并且把自己的品牌地位从温州的基底品牌成为中坚力量。

  • 客户名称 :    巨豹堂奶茶
  • 服务内容 :    奶茶龙8国long8娱乐官网、奶茶店吉祥物设计、奶茶vi设计、奶茶店logo设计、奶茶店空间设计
  • 创作日期 :    2019-11-17

 

巨豹堂奶茶龙8国long8娱乐官网

 

全新的巨豹堂空间形象大量应用了不锈钢、水磨石、铝塑板等材料,这些材质从整体空间视觉上更加简洁、精致。

同时将巨豹堂的品牌战略花边橙黑色豹纹通过软装载体在空间中局部体现,并与简洁、精致的空间调性形成鲜明对比,既体现了品牌视觉,也丰富了空间视觉。

整体空间以装配式为主,为今后建店形成一套标准化的流程,减少建店时间和成本。

 

The new space image of Jubao Hall uses stainless steel, terrazzo, aluminum plate and other materials, which are more concise and delicate from the overall space vision.
At the same time, the brand strategy of Jubao Tang is partially reflected in the space through the soft outfit carrier, and forms a sharp contrast with the simple and delicate space tonality,

which not only reflects the brand vision, but also enrichis the space vision.The whole space is mainly assembly type,

forming a set of standardized process for the future construction of the store, reducing the time and cost of building the store.

 

奶茶专卖店设计

 

奶茶店空间设计

 

豹款烧仙草单品营业额占比15-20%,新开门店甚至达到30%。

Leopard-style Sixiancao single product turnover accounted for 15-20%, new stores even reached 30%.

 

奶茶店设计

 

今年8月份,在巨豹堂豹款烧仙草打造半年后,巨豹堂团队给大家了成果反馈:

豹款烧仙草单品营业额占比15-20%,新开门店甚至达到30%。平均客单价从7元提升到了9元以上。好的门店业绩较去年同比甚至有翻倍的情况,这还是在今年疫情影响下。

实现了大家一开始制定的战略目标:把店开在古茗边上,照样能活下来,而且活得不错。巨豹堂团队自信满满地说现在连蜜雪冰城都不怕了!

 

In August this year, after half a year of building Jubao Hall Leopard burning Immortal grass, jubao Hall team gave us feedback on the results:
Leopard-style Sixiancao single product turnover accounted for 15-20%, new stores even reached 30%. The average unit price rose from 7 yuan to more than 9 yuan.

The performance of good stores even doubled compared to last year, even under the impact of the epidemic.It achieved the strategic goal we set at the beginning:

to open the shop next to ancient tea and still survive, and live well. Giant leopard Hall team confidently said that now even michelle ice city is not afraid!


 

终端全面升级,持续改善~

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